Krita Fund website improvements

[Tymon Dąbrowski]

Hi,

I talked with Askmeaboutloom (maintainer of Drawpile which just recently
got donations on their website, see for comparison:
https://donate.drawpile.org/) and finally got some idea on how to approach
improving the Krita Fund.

The main goal in making any changes would be to make the donation as easy,
as clear and as convenient as possible. There are two main parts, one is
just issues I or Askmeaboutloom encountered and noted, and the other is
bigger about changing the design of the pages a little bit to have
everything in one place.
The issues can be converted into issues on the Krita Fund website repo, but
I wanted to write it down in an email first so you can all read it and
think about it and tell me your thoughts. And some of the things,
especially regarding the payment methods, I don't know if it's possible to
change or not.

-------------------------------
A) Design of the pages
-------------------------------

After thinking about it, I believe that it would be easier to have all
donation options accessible on just one page. Right now if someone presses
the Donate button on the main website, they do end up on the Krita Fund,
but on Krita Fund there is no easy button to click to one-time donations,
and even the "yearly donations" option is kinda hidden.
I wonder if making all options available on Krita Fund website in one place
wouldn't make it easier for users? And then the Donate page on the main
website would redirect to Krita Fund.

What do you think about it?
(I haven't even started making any kind of UX designs for it yet because
I'd like to know whether it's something that is possible/wanted or not.)

------------------------------------------
B) Issues when trying to donate
------------------------------------------

One time donations:

1) The most important one: when I try to make a one-time donation, the most
convenient/most clear way is... a bank transfer through Mollie (instead of
just direct). Because I just click the amount, and then the Donate button,
and then from payment options I recognize only Paypal (and Klarna, though
that only after clicking through every option), and I don't have a Paypal
account. The direct bank transfer info is way lower on the page and I could
easily miss it. Is it not possible to get credit cards there? Is it
possible to get BLIK there? (I know Stripe has it, but not sure if we can
have Stripe).

2) The methods mentioned below aren't actually the methods allowed within
Mollie, for example there are no credit cards now.

3) The direct bank transfer is way below.

4) When I click through the methods, it gives me random languages, for
example Sofort/Klarna gives me German, despite Polish being in the list,
and Bancontact gives me French, despite English being there, but maybe it's
a French method of payment.

5) Klarna is the By Now, Pay Later method. I don't even know if it supports
paying immediately, but people use it mostly for the BNPL. It's not really
what should be used for donations.

6) Now, inaccessible from the Krita Fund website.

Regular donations:

1) When not logged in, you don't see the methods to pay. Would be nice to
have it all clear before logging in.

2) To get to the memberships and method payments etc., you click on the
memberships, but they don't have any indication of being clickable. They
look like a static display of options.

3) When you're not logged in, and click on a membership, and then the "Plan
variations available", and then "switch to euros/dollars", then it doesn't
work and doesn't inform the user why. (It's because it gives an error 403
because they're not logged in yet).

4) "Plan variations available" is not a good way to say "you can pay in
euro or dollars and you can pay monthly or yearly". It should be all clear
on the page where you choose the method.

5) Sign in says "sign in using KDE Invent or following 3rd party accounts:"
and the list below only contains KDE Invent. If you can only log in using
KDE Invent, then it should just be the only option. (Having more options
would be good, but since for now we have one, it should look nice right
now, too)

6) Sign Up dialog has a button in a bad color scheme (white text on a
bright gray button).

7) Emmet can confirm this, and advise on this, but apparently the USA just
doesn't do bank transfers like we do in the UE. I even saw fees for Bank of
America and one domestic transfer costed like tens of dollars? If so, we
should be more clear on the website that bank transfers are an European
thing (I have no idea about the rest of the world, we should learn about
that too), because Americans will just get confused or worse, try to
actually send it with such high fees.

8) The button "Subscribe" would be better if it was something like "Start
donations" etc.

9) I know that Krita Fund has perks, but if we can donate through Paypal,
and Paypal has an option to set up regular transfers too, maybe we could
have it as well? So people could donate without having to have a KDE Invent
account (they'd miss out on Krita Fund perks but they're not really all
that useful yet, and more options or more convenient options is better
here, I think).

--------------

Btw, I also made this MR to the website to change the color of the Donate
button to magenta pink, trying to make it similar to what we have in the
logo, and to make it stand out, but not *too much*:
https://invent.kde.org/websites/krita-org/-/merge_requests/96



Best regards,
Tiar
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