[Kde-pim] Re: branding "Kontact"

[Cornelius Schumacher]

I appreciate the initiative to think about the branding. It's important to get 
this straight for being able to make Kontact more visible.

On Wednesday 10 November 2010 10:26:09 Bernhard Reiter wrote:
> 
> A few days I ago I've got this idea that using
> "Kontact Touch" and "Kontact HD" might be even better as they are more
> specific. The mouse workable Kontact just needs a higher definition
> and more screenspace to actually be useful and the finger version can of
> course also be used on larger non-mobile devices. Of course, both variants
> are mobile.

I like "Kontact Touch". That seems to better capture the essence of what it is 
about than "Kontact Mobile" and it also sounds more catchy.

I don't like "Kontact HD". That sounds like an iPad application, which it 
definitely isn't. It's also debatable if the screen resolution is of so much 
significance, as you would also use the touch variant on various high-
resolution displays.

>From my point of view just "Kontact" works well for the classical version.

> Anywhere there are a number of questions here and I believe we should make
> up our mind as the KDEPIM initiative. Success of our products and our
> community depends on how we talk about it and how people now distance will
> understand what our fine products can do. Of course we cannot hide the
> technology nor can we hide the technical history. And we do not want to. :)

I agree that Kontact is our strong user-facing brand, and we should continue 
to use this. I would argue that we actually should hide the technology from 
end users of the application. For users the technology doesn't matter, and if 
it matters that's a problem on our side. The users care about being able to 
accomplish the stuff they want to do, not how it's done in the background. The 
user should not see Akonadi etc. in any other way then having great features 
and a great user experience in Kontact.

-- 
Cornelius Schumacher <schumacher at kde.org>
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