Repositioning the KDE brand

[Aaron J. Seigo]

On Tuesday 23 June 2009, Jos Poortvliet wrote:
> So we're going to market KDE as the community, and they create 3
> intertwined products: the KDE platform; and build upon it the KDE
> Workspace and the KDE Application suites.

.. and an important part of the messaging (because it is a strength and a 
focus point of KDE, as Olivier points out) will continue to be the integration 
of these three.

e.g.:

"you can run KWrite on Windows and it works great there as a stand-alone 
application. but it absolutely shines when you use it with dolphin for file 
annotations or inside of kdevelop as a full IDE. for the full experience, you 
want to be running it in a full KDE desktop environment." 

obviously that's not a marketing slogan ;) but it's the message i think we 
should be putting out there.

it gets people to try the pieces that appeal to them most in the way they are 
most comfortable. as we build relationship with them through the products, we 
can slowly but surely increase the number of KDE software they use. :)

-- 
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA  EE75 D6B7 2EB1 A7F1 DB43

KDE core developer sponsored by Qt Software

-------------- next part --------------
A non-text attachment was scrubbed...
Name: signature.asc
Type: application/pgp-signature
Size: 197 bytes
Desc: This is a digitally signed message part.
URL: <http://mail.kde.org/pipermail/kde-core-devel/attachments/20090623/4e5afdbd/attachment.sig>