Joining the Party
Sebastian Kügler
sebas at kde.org
Wed Feb 21 11:16:30 CET 2007
Hi,
I've joined the release-team mailinglist yesterday in order to help out with
coordinating release plans with the Marketing Team.
During past year, we have handled releases as follows:
- 3 weeks prior to release we started looking at the changelog, usually
prepared and maintained by Carsten Niehaus (this is a great help)
- We formulated 3 keymessages for the release (more than 3 confuses the press,
3 seems just right to have them taken over as-is and have the messages not
dilluted
- We've prepared an announcement for the dot and sent it to translation teams
Release day itself means:
- Sending out a note to the press channel [1] a couple of hours before the
actual release, so the press can prepare their stuff and publish
simultaneously with the actual release
- Update the websites
- Send announcement to kde-announce (usually some hours later, in order to
spread the load on the mirrors a bit
This is very roughly the process of release promotion, more details can be
found on http://www.spreadkde.org/handbook/release_promotion . Obviously,
this needs some coordination with the Release Team, that's why I'm here.
[1] The press channel is a closed list of invited journalists that receive
short notes prior to things actually happen, so articles can be prepared
in advance.
Personally, I'll try to keep out of technical discussions, but will try to
advise on promo- and marketing-related matters.
If you have any questions, please shoot.
--
sebas
http://www.kde.org | http://vizZzion.org | GPG Key ID: 9119 0EF9
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
mknod. war.
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