[Kde-pim] [kde-promo] Marketing, KDE PIM and You

[Kevin Krammer]

Hi Justin,

On Wednesday, 2010-01-13, Justin Kirby wrote:
> Hi Steve,
> 
> I'd like to throw a +1 at the idea of utilizing the main KDE YouTube
>  channel instead of starting another one.
> 
> A totally separate idea that I've been thinking a bit about for our promo
> efforts in general is to identify target audiences/users and then actively
> track them down and market to them specifically.
> 
> For example, are you trying to attract large corporations, the average home
> user, the geek crowd, college kids, etc...?  All of those different groups
> would need drastically different messaging to get them interested in KDE
> PIM.  You'd need different angles for linux versus Mac/Windows users too if
> you're porting all your apps there. Anyhow, I know that's not a super clean
> cut list of steps for instant promo success but hopefully they're helpful
> things to  keep in mind when building some of the other content you
> mentioned below :)

We kind of "identified" our primary target group as "people who already use 
KDE software but who do not (yet) use KDE PIM apps".

Some quick&dirty statistics of some mailinglists showed that e.g. the main KDE 
PIM development list has around a third of active posters who do not use 
KMail. (for the general user mailinglist it is about a half)

Cheers,
Kevin

> 
> Justin
> 
> On Tue, Jan 12, 2010 at 4:00 PM, James Cain <james.cain.25 at gmail.com> wrote:
> > On Tue, Jan 12, 2010 at 4:32 PM, Stephen Kelly <steveire at gmail.com> wrote:
> >> * Get some social networking groups like facebook, twitter and linkedIn
> >> started. We need to figure out how to string them together and update
> >> them with interesting stuff. I'll write a blog asking for an interested
> >> user to take responsibility for the accounts so that we can feed them
> >> snippets and I
> >> don't have to learn how it all works :).
> >
> > I for one would be glad to work with someone on how all of this
> > integration can be done, or perhaps manage it myself. Either way, feel
> > free to get in touch with me if / as needed.
> >
> >> * People of KDE PIM series. It's been a while since I've seen a People
> >> of KDE PIM article. Assuming the problem is lack of articles to publish,
> >> we're
> >> going to put together a few of them and send them to blauzahl. The
> >> questions
> >> are always the same, so I'll post the question list and poke people to
> >> answer them.
> >>
> >> * Getting videos onto youtube. There is already information on techbase
> >> on how to create videos. I'll try to poke people a bit to make them.
> >> Open question is whether to use the kde youtube account or set up a kde
> >> pim one.
> >> I'm for the former. I could probably get some of the videos I've made
> >> before
> >> onto youtube if I had an answer to some of the mysteries of this one.
> >
> > *
> > *What I envision is having separate playlists within the Youtube channel
> > to foster a kink of "channels with the channel" idea. So any links (yes
> > yes please send them!) you have to KDE Pim videos I would gladly make
> > them their own separate playlist. This would seem to give us the best of
> > both worlds.
> >
> > Also, it will make it easier to maintain a cohesive presentation and a
> > one-stop-channel for all KDE-related video things. So I would set up a
> > KDE Pim playlist, a KDE Multimedia playlist (heads-up Amarok and
> > Bangarang people!), Plasma, Games, etc etc. as needed and as it made
> > sense to do so. *
> > *
> >
> >> Another item which was not on the list is "get feedback/pointers/ideas
> >> from
> >> the kde promo folks". So, any thoughts?
> >
> > That's my 2 cents :)
> >
> > - James Cain
> >
> >
> > _______________________________________________
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> >
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> 

-- 
Kevin Krammer, KDE developer, xdg-utils developer
KDE user support, developer mentoring
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