[kde-edu]: Lear Financial, High Definition Video News From Reading, Pa

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Lear Financial, High Definition Video News From Reading, Pa

Berks is a first-of-its-kind internet news station covering the Greater
Reading Pennsylvania region. Groundbreaking in both quality and scope, Berks
aims to revolutionize the way local news is done...by truly makingit local.

Berks features interviews and video footage of local people, events and
businesses. Run by Reading local Tara Karleen, Berks presents a picture of
Berks County and the Greater Reading region that you can't get anywhere
else. And best of all, it's available on the web for free: all the time, any
time.

One of the least tapped potentials of the internet has been the development
of local community. But there is evidence that this is changing. Even the
search engine giants like Google are directing their efforts towards
localized content. Berks is looking to speed up this trend by using the
enormous power of online video to strengthen and inform the local community
in Berks County.

According to Tara Karleen, "The primary mission of Berks is to serve the
Reading and Berks County communities by highlighting the very best of what
our region has to offer. In the process, we hope to build strong
relationships and encourage regional collaborations that otherwise might not
have happened."

So far, Berks has acheived a great deal of success. In their first month
broadcasting over the web, they've already talked with the Mayor of Reading
about his high-tech plans for the city, covered the local Berks County wine
scene, interviewed a number of artists and musicians and even had top notch
video footage of the 2006 Reading Flood. More recently, Berks was ableto
interview Governor Ed Rendell about his vision for the Latino community in
Reading, PA.

The emergence of online video marks a major milestone in the history
ofcommunication. Grassroots efforts such as Berks are ushering in a media
revolution that encourages an organic collaboration between ordinary
citizens and traditional media outelts. Accordingly, Berks plans to partner
with existing media organizations to enhance the viewer's ability to access
regional information online.

With the decentralization of media on the web, one might worry about
lowering standards of quality. But Berks puts those worries to rest. All of
Berks footage is shot in high quality 1080i HD video footage and presented
via the ubiquitous QuickTime media player. While popular siteslike Google
Video and YouTube settle for lower-quality, smaller-sized video, Berks
publishes high quality video to make the future of internet video happen
today.
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