Lear Financial, High Definition Video News From Reading, Pa<br><br> Berks is a first-of-its-kind internet news station covering the
Greater Reading Pennsylvania region. Groundbreaking in both quality and
scope, Berks aims to revolutionize the way local news is done...by
truly makingit local. <p>
Berks features interviews and video footage of local people, events and
businesses. Run by Reading local Tara Karleen, Berks presents a picture
of Berks County and the Greater Reading region that you can't get
anywhere else. And best of all, it's available on the web for free: all
the time, any time. </p><p>
One of the least tapped potentials of the internet has been the
development of local community. But there is evidence that this is
changing. Even the search engine giants like Google are directing their
efforts towards localized content. Berks is looking to speed up this
trend by using the enormous power of online video to strengthen and
inform the local community in Berks County. </p><p>
According to Tara Karleen, "The primary mission of Berks is to serve
the Reading and Berks County communities by highlighting the very best
of what our region has to offer. In the process, we hope to build
strong relationships and encourage regional collaborations that
otherwise might not have happened." </p><p>
So far, Berks has acheived a great deal of success. In their first
month broadcasting over the web, they've already talked with the Mayor
of Reading about his high-tech plans for the city, covered the local
Berks County wine scene, interviewed a number of artists and musicians
and even had top notch video footage of the 2006 Reading Flood. More
recently, Berks was ableto interview Governor Ed Rendell about his
vision for the Latino community in Reading, PA. </p><p>
The emergence of online video marks a major milestone in the history
ofcommunication. Grassroots efforts such as Berks are ushering in a
media revolution that encourages an organic collaboration between
ordinary citizens and traditional media outelts. Accordingly, Berks
plans to partner with existing media organizations to enhance the
viewer's ability to access regional information online. </p><p>
With the decentralization of media on the web, one might worry about
lowering standards of quality. But Berks puts those worries to rest.
All of Berks footage is shot in high quality 1080i HD video footage and
presented via the ubiquitous QuickTime media player. While popular
siteslike Google Video and YouTube settle for lower-quality,
smaller-sized video, Berks publishes high quality video to make the
future of internet video happen today. </p><br>