Repositioning the KDE brand

[Olivier Goffart]

Le Tuesday 23 June 2009, Cornelius Schumacher a écrit :
[...]
> The misconception that KDE software only runs on a KDE desktop stands as a
> symbol for the reasons why we need to adapt our messaging to this changed
> meaning of "KDE". The marketing and promo groups have completed a proposal
> how to achieve that. One key element of this proposal is to retire the term
> "K Desktop Environment", and just use "KDE". See the attached document for
> details.
>
> The goal is to implement this proposal for the 4.3 release and use the
> repositioned brand in our communication around the release accordingly.

And what about the "KDE desktop"?
You know, the integrated desktop where all the application are well integrated 
into eachother, that follows the sames guidelines and the same UI.

I think this was one of the strenght of KDE.
And I feel from the document like we don't want to market that anymore.

-- 
Gof