Rebranding the release service

[Paul Brown]

On domingo, 21 de febrero de 2021 11:07:34 (CET) Eric Schmidt wrote:
> Don't you also say "to switch gears" if you go the next step? Would fit here
> too, wouldn't it? I'm not a native.

Hello Eric,

"Switch gears" would be more like "change the subject" of a conversation, for 
example:

"Now we have decided on a name for the KDE releases, let's switch gears and 
talk about Plasma."

Cheers

Paul

> Am 20.02.21 um 20:24 schrieb Paul Brown:
> > On sábado, 20 de febrero de 2021 18:39:45 (CET) Nate Graham wrote:
> >> On 2/20/21 9:35 AM, Philippe Cloutier wrote:
> >>> Le 2021-02-20 à 10:38, Luigi Toscano a écrit :
> >>>>> In any case, "KDE Gear" sure is short and makes some sense if we
> >>>>> consider it
> >>>>> related to Extragear, but for those who don't know KDE's history, I am
> >>>>> skeptical that gears are a good way to evoke applications.
> >>>> 
> >>>> It doesn't need to evoke applications, the idea is to have a brand.
> >>> 
> >>> Right; if it's not just applications, evoking applications is not as
> >>> important. However, if it largely consists of applications, I suppose it
> >>> remains non-ideal for the branding to primarily evoke internals.
> >> 
> >> FWIW, as a native English speaker, I like the word "gear" because it has
> >> multiple meanings, apart from the historical link to the word
> >> "Extragear":
> >> 
> >> 1. Metaphorical synonym for "equipment" or "stuff"
> >> 2. Visual reference to the KDE logo/brand
> >> 3. Association with technical engineering disciplines, and KDE is known
> >> for rigorous, high-quality engineering
> >> 
> >> Overall I think it's a great brand name
> > 
> > It objectively is. As another native speaker, even the superficial meaning
> > (1) is already good, but then you get into the layers and it is genius.
> > 
> > Cheers
> > 
> > Paul


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