Rebranding the release service

[Eric Schmidt]

Don't you also say "to switch gears" if you go the next step? Would fit here too, wouldn't it? I'm not a native.

Am 20.02.21 um 20:24 schrieb Paul Brown:
> On sábado, 20 de febrero de 2021 18:39:45 (CET) Nate Graham wrote:
>> On 2/20/21 9:35 AM, Philippe Cloutier wrote:
>>> Le 2021-02-20 à 10:38, Luigi Toscano a écrit :
>>>>> In any case, "KDE Gear" sure is short and makes some sense if we
>>>>> consider it
>>>>> related to Extragear, but for those who don't know KDE's history, I am
>>>>> skeptical that gears are a good way to evoke applications.
>>>>
>>>> It doesn't need to evoke applications, the idea is to have a brand.
>>>
>>> Right; if it's not just applications, evoking applications is not as
>>> important. However, if it largely consists of applications, I suppose it
>>> remains non-ideal for the branding to primarily evoke internals.
>>
>> FWIW, as a native English speaker, I like the word "gear" because it has
>> multiple meanings, apart from the historical link to the word "Extragear":
>>
>> 1. Metaphorical synonym for "equipment" or "stuff"
>> 2. Visual reference to the KDE logo/brand
>> 3. Association with technical engineering disciplines, and KDE is known
>> for rigorous, high-quality engineering
>>
>> Overall I think it's a great brand name
>
> It objectively is. As another native speaker, even the superficial meaning (1) 
> is already good, but then you get into the layers and it is genius.
>
> Cheers
>
> Paul