Rebranding the release service

[Paul Brown]

On sábado, 20 de febrero de 2021 18:39:45 (CET) Nate Graham wrote:
> On 2/20/21 9:35 AM, Philippe Cloutier wrote:
> > Le 2021-02-20 à 10:38, Luigi Toscano a écrit :
> >>> In any case, "KDE Gear" sure is short and makes some sense if we
> >>> consider it
> >>> related to Extragear, but for those who don't know KDE's history, I am
> >>> skeptical that gears are a good way to evoke applications.
> >> 
> >> It doesn't need to evoke applications, the idea is to have a brand.
> > 
> > Right; if it's not just applications, evoking applications is not as
> > important. However, if it largely consists of applications, I suppose it
> > remains non-ideal for the branding to primarily evoke internals.
> 
> FWIW, as a native English speaker, I like the word "gear" because it has
> multiple meanings, apart from the historical link to the word "Extragear":
> 
> 1. Metaphorical synonym for "equipment" or "stuff"
> 2. Visual reference to the KDE logo/brand
> 3. Association with technical engineering disciplines, and KDE is known
> for rigorous, high-quality engineering
> 
> Overall I think it's a great brand name

It objectively is. As another native speaker, even the superficial meaning (1) 
is already good, but then you get into the layers and it is genius.

Cheers

Paul
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