Rebranding the release service

Luigi Toscano luigi.toscano at tiscali.it
Sat Feb 20 15:38:20 GMT 2021


Philippe Cloutier ha scritto:
> Hi Jonathan,
> 
> Le 2021-02-15 à 09:49, Christoph Cullmann a écrit :
>> On 2021-02-15 15:36, Nate Graham wrote:
>>> On 2/15/21 6:01 AM, Jonathan Riddell wrote:
>>>> Here at KDE we've always struggled a bit with branding and the
>>>> announcement of formats for the bunch of releases that was originally
>>>> "KDE" then "KDE SC" then "KDE Applications" and at Akademy 2019 we decided
>>>> to debrand it and make it a release service with lots of different stuff
>>>> in it.  We had monthly update announcements that included those releases
>>>> on the months when they happened and otherwise included everything else
>>>> released over the past month.  But the format doesn't seem to have caught
>>>> on by various metrics.  So the promo group had some chat about different
>>>> formats you can read at https://phabricator.kde.org/T14091
>>>> <https://phabricator.kde.org/T14091>
>>>>
>>>> Currently the plan is to reband it probably with the name KDE Gear.   That
>>>> gets released every 4 months (same as currently) with a big announcement
>>>> for it and everything in it.  It's still a collection of apps and
>>>> supporting libraries with no connection to each other except they happen
>>>> to be KDE projects which don't want to do their own release work.  Then
>>>> every 4 months on the months between times we have an update article
>>>> highlighting all the other stuff that has been released by KDE.  The
>>>> bugfix releases for KDE Gear happen monthly as currently and only have a
>>>> minimal announcement.
>>>>
>>>> We hope this format will get some more traction with engagement from
>>>> outside press and social media buzz.  Any comments welcome.
>>>
>>> +1, I think this makes sense. I like "KDE Gear". It's short and sweet
>>> and suggestive, but not descriptive.
>>
>> +1, too
> 
> 
> If I understand correctly, this is discussing announcements like
> https://kde.org/announcements/releases/2021-02-apps-update/
> 
> But what exactly are we trying to name here? A bundle which contains all KDE
> applications as the ticket indicates?

The thing called "release service", i.e. a set of artifacts (applications,
libraries, even data, whose release process has been delegated to the "release
service" team and happens at the same time.

> In any case, "KDE Gear" sure is short and makes some sense if we consider it
> related to Extragear, but for those who don't know KDE's history, I am
> skeptical that gears are a good way to evoke applications. 

It doesn't need to evoke applications, the idea is to have a brand.

-- 
Luigi



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