[kde-community] Community Identity Guidelines

Thomas Pfeiffer thomas.pfeiffer at kde.org
Tue Sep 15 17:57:02 UTC 2015

On 2015-09-14 20:52, Lydia Pintscher wrote:
> On Sun, Aug 23, 2015 at 4:29 PM, Alex Merry <alex.merry at kde.org> wrote:
>> While sorting through the Development section of Techbase, I came 
>> across the
>> Community Identity Guidelines (CIG) page at [1]. This appears to be 
>> rather
>> out of date, referring to the "K Desktop Environment" as our preferred
>> formal name, for example. It is also incomplete, with links to pages 
>> that
>> don't exist.
>> This is the sort of thing that would have fallen under the domain of 
>> the
>> Marketing Working Group in the past, but I believe that's kind of dead 
>> now,
>> so I'm asking here.
>> Do we still want something like this (essentially a Brand Bible for 
>> KDE)? Do
>> we in fact already have it in another location? Where is the best 
>> location
>> for it (maybe the Community wiki or a static web page)?
>> Any input on what should be done with this is appreciated.
> I seem to remember Andrew or Thomas talking about something like this.
> Maybe they can give some input.

I wasn't aware of this document, to be honest, which already points to 
problem #1: A document people don't know about is not useful.
And I agree that problem #2 with this document is that it is horribly 
It is, however, an extremely important document, which becomes evident 
by the observation that without an up-to-date and widely known CI Guide, 
we do our branding messaging and overall marketing quite inconsistently.
The VDG has long wanted to work on our branding, promo and PR in 
general, so we'll gladly take this over.

My suggestion would be to salvage what we can from this document and 
then start it anew, closely linked to the HIG, and when it's finished, 
promote the heck out of it until everyone in KDE at least knows it 

I'm rallying the VDG behind this effort, and then we'll be on it.

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