[kde-community] Fundraising

Sat Jul 12 10:25:27 BST 2014

Hi,

a standard slide in the default template for presentations would help. We
do an insane amount of presentations and the audience we reach face to face
is our first ring target.

Saludos

On Fri, Jul 11, 2014 at 12:54 PM, Mario Fux <kde-ml at unormal.org> wrote:

> Am Donnerstag, 10. Juli 2014, 19.08:42 schrieb John Layt:
>
> Morning John
>
> You can't write short mails, can't you?  But seriously, I like your ideas
> and
> that's why I need to read your emails ;-). More productive input below...
>
> > On 10 July 2014 11:10, Jos Poortvliet <jospoortvliet at gmail.com> wrote:
> > > So, let me be bold and give a suggestion (that isn't new at all [2]):
> > > lets use our *software* to reach out to our users and tell them how
> they
> > > could help us.
> > >
> > > Right now, we depend on users actively reaching out to us, to read
> planet
> > > KDE, our dot and kde.org, to find out how to help. Let's make it
> easier.
> > > Let's reach out to them.
> > >
> > > I'm not suggesting a irremovable flashing banner on the panel and pink
> > > fluffy bunnies running over the window decoration, carrying signs
> > > "donate to KDE". Perhaps unicorns. Certainly no bunnies ;-)
> > >
> > > No, goal is to INFORM our users that they could participate, help us,
> in
> > > various ways. In a decent way. With the simple option to ignore us.
> > >
> > > And yes, there are some technical difficulties, and we'd have to work
> > > with the distributions. I'm sure we can have a conversation about that
> -
> > > but I'd like to know first: do we *want* this in the first place?
> > > Because if we *want* it, I am certain we can *do* it. We're KDE ;-)
> >
> > Not unexpectedly, I do have a few ideas of varying degrees of
> > evil-ness and unicorn-potential :-)
> >
> > As I mentioned in the thread you linked to we currently have a
> > "donate" link in the "About KDE" dialog under the "Support KDE" tab
> > where absolutely no-one will see it.  We need to put any donate links
> > or buttons in places where the users are more likely to see it in as
> > part of their regular workflow.  Annoying as it may have been, being
> > confronted with Jimmy Wales' pleading face at the top of every
> > Wikipedia page for a month was surprisingly effective :-)
> >
> > There's several places we could insert a Donate link or text, each
> > with varying degrees of visibility and annoyance.  We'll probably want
> > to try more than one of them so we could probably have a small library
> > or group of classes to provide a consistent interaction model, i.e.
> > provide a KDonateButton and KDonateDialog for use in gui's, etc.  We
> > could make this configurable so independent apps can run their own
> > fund-raising campaigns, and have a single config option to turn all
> > marketing messages off.
>
> I like this idea very much. Make a Frameworks out of it or part of
> KWidgetAddons?
>
> Another thing (and this is probably for another thread) is the idea of
> "independent apps" and "their own fund-raising campaigns". I think this
> needs
> to be looked at closer and defined somehow. We need more coordination on
> this.
>
> And as it's free software everybody is free to remove this features or
> patch
> it out. But we should definitely talk with distros about this as Jos
> mentioned.
>
> > Having a generic "Donate" link or text will be less effective than
> > having targeted text and images, for example for Randa or for new
> > servers or Join the Game.  People are more likely to donate if there
> > is a clear target with tangible benefits.  We could have a method
> > where-by the donate code can check a server to see what the current
> > campaigns are, perhaps using an rss feed or json file.  Whenever an
> > app starts it could trigger a delayed check of this.  If they cannot
> > connect then a generic text and image is used.  Such an update method
> > could also be used to trigger the more annoying notification methods
> > on a low-volume schedule.  Of course, these marketing messages we're
> > pushing out don't have to all be of the "give us money" type, they
> > could also be more generic "Attend Akademy", "Try Krita" , "Oppose
> > Software Patents" or "Magical Unicorns" type messages.
>
> Wow, I like this. Not the unicorns, but the other stuff.
>
> > Where we do put donate links in the software, we need to make sure
> > that each channel and campaign has a different link or parameter to
> > identify it so we can track which campaign the money is intended for
> > and which channels are the most effective.
> >
> > So where to put these marketing messages?
>
> [snip: some ideas]
>
> > Obviously, we could adopt some of the worst spammy practices of the
> > commercial software world and really really really annoy our users and
> > distributors.  We don't want that so we'll have to be more subtle, and
> > always allow people to easily opt-out from all future marketing.  Done
> > right though we could raise the profile subtly, especially if we make
> > the communication channel useful enough.  Where do people see that
> > line being?  What of the above do people see as being completely
> > unacceptable?  Do we prefer opt-in or opt-out?  How much choice do we
> > give app maintainers in deciding to participate?  If we do any of
> > this, we will need a clear set of ethical guidelines on what is
> > acceptable and what isn't, with full visibility and accountability,
> > and total control for our users.
>
> Did you already reserve a slot for a BoF at Akademy about this. A lot of
> these
> topics should be discussed face-to-face, I think. But the add, I like them.
>
> I think as a start I'd like to see a "Donate to KDE..." entry in the Help
> menu
> which open our donation page in a webview. And then we could go from there
> on
> and try different ideas and evaluate them after a certain time.
>
> griits
> Mario
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-- 
Agustin Benito (toscalix)
KDE eV member
Profile: http://es.linkedin.com/in/toscalix
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