[kde-community] Proposal One: KDE (Core) Apps and Suites

[Martin Klapetek]

I'm putting this reply separately as it's not directly related to the
previous one...

On Sat, May 3, 2014 at 2:19 PM, Myriam Schweingruber <myriam at kde.org> wrote:

>
> Also: changing names all the time and making releases for "KDE sc and
> x and y and z and plasma and don't call it KDE" are just not working,
> did ever anybody of you got aware that the whole rebranding to "KDE is
> not what we release, it's a community" is a complete and utter
> failure? I stopped long ago correcting people who call what they get
> on their desktop "KDE" and not "KDE SC with plasma desktop" or
> whatever is the "official" name we should use. It just doesn't work.
> Period.
>

I think we have a great chance now, to start fresh with the upcoming
release. But we have to get it right and we don't have much time left.


> So let's get the perspective right: people want KDE, and there are
> already tons of posts out there in the web where people don't call it
> Frameworks5 but KDE5, and not even KDE devs commenting on those posts
> correct that anymore. Make a search and you will get aware of the
> reality, stop pretending it didn't happen.
>

The current situation is less than fortunate, indeed. But it's not that bad
I think. There is a general knowledge in the world what Frameworks are
(although I see it called "KDE Framework" a lot as one single framework is
more common in IT world; Qt is a framework too after all (no trailing s)),
the rest is a bit blurry, so people just go "KDE5" as it's simple and
everybody understands what is meant by that.

My idea, which might be a complete nonsense, is to figure out the new
overall branding for our software, keep it all simple, drop the technical
accuracy (users don't care about technical stuff...so many times we have
said that and then we have put it right into our main brand names) and be
bold about it. No hiding it in the release text, make it big, clear and
bold - "The software is no longer KDE, we're <whatever> now". And make it
big promo. It can never succeed if it will be just one or two sentences in
the release text. People need to get slapped in the face with it for it to
have any effect. Twice.

Cheers
-- 
Martin Klapetek | KDE Developer
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mail.kde.org/pipermail/kde-community/attachments/20140503/e604ea22/attachment.htm>