Comments on the logo

[Jaroslaw Staniek]

Thanks for the feedback.
But this is not a computer/typewriter font, it's handwritten type, so
it's hard to expect properties of font from this design. When I type
(so rarely now) not every my letter is serif. The design reflects just
this.
It would help if you or someone provide fixes so we can see what
exactly the improvement would be.

Regarding using logo at officeshots please wait a bit more time when
the logo will be officially published with clear terms of use.

my 2c

On 4 November 2011 13:57, Michiel Leenaars <michiel.ml at nlnet.nl> wrote:
> Hi folks,
>
> while looking for the proper logo to include for Calligra in Officeshots
> I came across a logo design sketch for Calligra suite that was
> apparently discussed for some time already:
>
> http://mail.kde.org/pipermail/calligra-devel/attachments/20111006/845bf0ac/attachment-0001.png
>
> I just wanted to share some comments about that design. I don't know the
> current status of that particular design but I feel it definitely
> needs some work before it should be adopted. The chief reason for
> this is that there are two 'orthogonal' classes of fonts used in it - a
> serif and a sans serif. Most of the letters in the logo contain a
> serif, but not the c and the g. The serif normally adds to a nice
> fluent shape - like one would create with a calligraphic brush. Having
> these two classes of fonts intermixed in one 'word' looks unbalanced
> and somewhat inconvenient to the eye - and combined with the different
> shapes, sizes and inclinations of these letters and the isometric
> strokes of their core shape prevents the text to have the clear iconic
> quality a letter based logo needs.
>
> Having a suite named after the art of writing beautiful text would
> easily trigger comments if such font inconsistencies are not fixed. And
> more importantly, it would not help at all with successfully branding
> the project.
>
> I do realise this is slightly out of scope for the development list,
> but since the original discussions took place here, I felt it to be
> the most appropriate. The last thing I want is to be accused of
> steering towards design by committee, so you all take this for
> whatever it is worth.
>
> If I can help out in any way, let me know.
>
> Best,
> Michiel
> --
> Michiel Leenaars
> Director of Strategy
> NLnet Foundation
>
> Address:
> NLnet Foundation
> Science Park 400 (Matrix 2)
> 1098 XH Amsterdam
> The Netherlands
>
> http://nlnet.nl
> sip/xmpp: michiel [@t] nlnet.nl
>
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-- 
regards / pozdrawiam, Jaroslaw Staniek
 http://www.linkedin.com/in/jstaniek
 Kexi & Calligra (kexi-project.org, identi.ca/kexi, calligra-suite.org)
 KDE Software Development Platform on MS Windows (windows.kde.org)