Marketing Message for Calligra

[Jaroslaw Staniek]

On 22 December 2011 10:51, Cyrille Berger Skott <cberger at cberger.net> wrote:

> Since your message concerns as much the marketing message as the website, I
> have taken the liberty to split my answer in two.
>
> Here is the part concerning the marketing message.
>
> That is really great and important to start thinking about it. However, I
> would really like us to avoid any kind of disproportionate exagerating message
> like "the leader in free mobile office applications". That might be true, to
> some extent... First of all calligra does not have a mobile interface, being
> available on the N9 under the "Harmattan Office UI" (which is still closed
> source, or did I miss something ?) is more of a victory of the engine, not bad
> in itself. Secondly, and probably more important (and very sadly), Calligra is
> only available on the N9(xx), which has a market share of a maximum of 0.1%.
> It is nowhere to be seen on a widely spread smartphome platform ie Android (or
> iPhone or Symbian).
> Once it is available on Android, saying that we are the "the leader in free
> mobile office applications" will have a strong echo compared to being available
> on a marginal platform.
>
> In my opinion, being humble is really important, especially if you consider
> who is currently reading our marketting messages right now. We are mostly
> talking to people who are highly informed, most of them know where Calligra
> comes from, and many would labeled it as a project that makes promises but do
> not deliver.
>
> So saying something like "Calligra is available on a wide range of platform,
> from desktop to mobile." Or a bit more catchy, "Takes Calligra with you
> everywhere you go, from your desktop to your mobile", is really fine. But
> saying we are the leader in a market where we are only available to less than
> 0.1% seems too strong.

For me the meaning is: it's a technical leader not in number of units
shipped. This is the strong point I think.
In the simplified 'front page' message we simplify the terms and so
often mean Engine == Calligra.
Also at organizational there's also difference, unlike the other
project[tm] we're not and never were close to be abandonware...

Even regarding the market share, what open source apps you can see on
mobile devices? Except maybe for single apps like MyPaint.

The problem lies not in Calligra itself but in the fact that the area
of mobile office is not (yet?) truly 'attacked` by the FOSS movement.

I agree we should not trick people even if we expect majority of the
visitors will be new to details of the project.
I feel we are leaders in areas we try to highlight as strong points.

-- 
regards / pozdrawiam, Jaroslaw Staniek
 http://www.linkedin.com/in/jstaniek
 Kexi & Calligra (kexi-project.org, identi.ca/kexi, calligra-suite.org)
 KDE Software Development Platform on MS Windows (windows.kde.org)