Marketing Message for Calligra

[Pierre Stirnweiss]

I have to say I agree with Cyrille here. It always made me laugh when i was
in purchasing, to see our supplier's commercial guy starting his speech
with "we are leader in our market". To which I always answered by asking to
define me precisely what their market was (because their competitor, which
i met 2 days prior said the same).

Also, the web site says beta 5 as title, whereas the text underneath speaks
about the fourth beta being released and a fifth one eventually coming. Did
I miss something?

PierreSt


On Thu, Dec 22, 2011 at 10:51 AM, Cyrille Berger Skott
<cberger at cberger.net>wrote:

> Hi,
>
> Since your message concerns as much the marketing message as the website, I
> have taken the liberty to split my answer in two.
>
> Here is the part concerning the marketing message.
>
> That is really great and important to start thinking about it. However, I
> would really like us to avoid any kind of disproportionate exagerating
> message
> like "the leader in free mobile office applications". That might be true,
> to
> some extent... First of all calligra does not have a mobile interface,
> being
> available on the N9 under the "Harmattan Office UI" (which is still closed
> source, or did I miss something ?) is more of a victory of the engine, not
> bad
> in itself. Secondly, and probably more important (and very sadly),
> Calligra is
> only available on the N9(xx), which has a market share of a maximum of
> 0.1%.
> It is nowhere to be seen on a widely spread smartphome platform ie Android
> (or
> iPhone or Symbian).
> Once it is available on Android, saying that we are the "the leader in free
> mobile office applications" will have a strong echo compared to being
> available
> on a marginal platform.
>
> In my opinion, being humble is really important, especially if you consider
> who is currently reading our marketting messages right now. We are mostly
> talking to people who are highly informed, most of them know where Calligra
> comes from, and many would labeled it as a project that makes promises but
> do
> not deliver.
>
> So saying something like "Calligra is available on a wide range of
> platform,
> from desktop to mobile." Or a bit more catchy, "Takes Calligra with you
> everywhere you go, from your desktop to your mobile", is really fine. But
> saying we are the leader in a market where we are only available to less
> than
> 0.1% seems too strong.
>
> Other than that, I agree with your list of strong points.
>
> --
> Cyrille Berger Skott
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> calligra-devel at kde.org
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>
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