Summary of my arguments _pro_ name change

Elliot Pahl elliot.pahl at orcon.net.nz
Fri Jun 2 05:14:50 UTC 2006


Consider me won over.  Long live Amarok!

On Friday 02 June 2006 09:31, Mark Kretschmann wrote:
> Let me summarize my arguments _pro_ name change, which I've been pondering
> on for some time. I've been uncomfortable with the current name for about a
> year, and increasingly so since Amarok has been getting more press and I'm
> seeing the name misspelt.
>
> 1) Misspelling of the name is inevitable. In many languages (e.g. French)
> it's downright an error and unacceptable to start a sentence without a
> capital letter. So in official media it is always going to be spelt
> "AmaroK" at the start of a sentence, and possibly also in mid sentence.
> We're provoking this misspelling.
>
> Here are some excerpts from the Helix engine desktop file:
>
> Comment[et]=AmaroKi plugin
> Comment[fr]=Module pour AmaroK
>
> 2) It was a funny idea when Amarok was young, but nowadays it just seems
> quirky.
>
> 3) The name is unusual enough not to require additional attention from
> special capitalization.
>
> 4) Amarok is intended to be a software for all desktops, not just KDE. The
> capital K suggests that it's a KDE only application.
>
> 5) Changing the name earlier is easier than later, considering that our
> popularity is still growing.
>
> 6) The Amarok logo does in no way reflect the current spelling. If
> anything, it looks like "amarOk".
>
> 7) The various misspellings hurt name branding. There should be one brand
> "Amarok", and misspelling weakens our brand.



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