promoting the release

Jos Poortvliet jospoortvliet at
Mon Aug 19 09:12:41 UTC 2013

On Saturday 17 August 2013 10:45:14 Martin Graesslin wrote:
> On Friday 16 August 2013 17:21:57 Jos Poortvliet wrote:
> > On Wednesday 14 August 2013 18:44:34 Martin Graesslin wrote:
> > > On Wednesday 14 August 2013 18:40:16 Jos Poortvliet wrote:
> > > > Heya,
> > > > 
> > > > I noticed that when we promote the release over social media (dunno
> > > > who
> > > > does this) we link to the announcement. While that's cool and
> > > > all, I think it would be better to link to the dot: there, people can
> > > > leave comments and we can get a more lively place for ppl to go to
> > > > when
> > > > clicking links.
> > > > 
> > > > What do we think?
> > > 
> > > Sounds good, but there is not yet a story on the dot to link to :-)
> > 
> > Sure there was, at least - I was coordinating with the release dude to
> > make
> > sure both would be ready at the same time... And the story was already
> > published (but not on the front page) at the time the page was
> > still full of 'work in progress' hints...
> I don't know, but when I wrote that mail I went before to:
> * - announcement linked
> * - nothing
As I said, the announcement was there and published, just not visible on the 
front page yet as the release was not officially out. It was official when we 
decided it was. In the Good Old Days, Sebas would make sure the announcement 
would not be visible on at all and go live with the dot story 
simultaneously. And that is how it should be, of course.

Sorry, we shouldn't have talked in a private channel but on #kde-promo so you 
would've known the announcement was not out yet. And we should set a strict 
time for the announcement before AND stick to it (we set a time, 18:00 
Amsterdam/Berlin/Paris time and then released earlier).

Anyway, we can do better next time, let's do that. In general, while we put in 
a lot of work in the actual announcement, the process around it is not very 
good, clearly. I think we could do far better if we had better coordination 
and would follow a real release plan including social media messages, a count 
down perhaps, a note to the press with some info in advance, things like that.

I just checked for GNOME and KDE and despite the distortion 
from Garden Gnomes it is visible that GNOME gets more attention for their 
releases (a spike in search volume) and we don't. Surely 4.11 is far more 
boring than 3.0 and 3.1 but still, we can do better...

> * - nothing
> Given the timestamps of the mails it was at least half an hour after Albert
> pushed the announcement.
> So that looks to me like there was some coordination missing or the dot
> taking too long to publish the page (I had seen cases when one news was on
> dko but not on
> Anyway when I first shared the news on G+ there was no link on dot I could
> share ;-) I honestly thought that there won't be one.
> Cheers
> Martin
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