Attn: Marketing - We have over 1 million members age 50 plus

Arthur Mitchell Arthurmitchell at
Thu Apr 24 03:19:21 UTC 2003

Dear Prospective Partner,

Please allow me to introduce myself to you. My name is Arthur Mitchell. I am the Business Development Manager at ( is the fastest growing web community in the world focused on the senior demographic; primarily adults 50-plus. As you may be aware, this demographic spends nearly 2 trillion dollars per year online purchasing goods and/or services.

We reach over a million members with our bi-weekly newsletter. Our web site receives between 200,000 and 450,000 unique visitors a month and between 6 and 9 million page views. 

We have three types of newsletters: Health and Wealth, Travel and Leisure, and Great Offers. We would like to include you in our standard newsletter that features several advertisers and also send standalone newsletters which feature only one client. 

We also offer run of site programs on our website. Please click on this link to get a feel for our newsletters and how they are set up Our media kit can be viewed at

If you are interested in this demographic, please also review the following data to become more familiar with the members we strive to serve:

Internet Use - Seniors are logging on in record numbers. In 2000, almost 14 million seniors, or 17% of all Americans aged 55+ were active Internet users. By the end of 2002, the projected number of seniors online will grow to 22 million, accounting for 36% of all seniors.

Online Shopping - During last year's Holiday shopping season, the average online shopper spent an average total of $629, while those shoppers aged 55+ spent $1819; nearly 3 times the average.

Financial - The 50-plus population controls 77% of all financial assets in the U.S. and account for approximately 40% of consumer demand (Source: "Selling to Seniors" Monthly Report on Marketing, Jan. 1999). In the areas of finance, this group represents 40 million credit card users, owning almost 50% of all credit cards in the U.S., with over 50% of discretionary spending power.

Health - This population segment dominates healthcare spending. The 50-plus group spends over $525 billion on healthcare, with that number expected to reach $1.1 trillion by the year 2007. They purchase 77% of all prescription drugs and 61% of all over-the-counter drug purchases representing a $100 billion market. Per capita spending is approximately $467, more than double the average.

Travel - It's no surprise that seniors like to travel and do it often. 80% of all money spent on luxury travel is done so by the senior population; the 50-plus crowd purchases 50% of all RV vehicles sold while 43% of luxury car sales can be attributed to this demographic.

We are currently looking for EXCLUSIVE relationships in many categories and they are filling quickly. We would love to discuss options with you. If you have ever wanted to increase your profitability and reduce your marketing expense to a targeted demographic, now is the time.

Please feel free to contact me at your earliest convenience so I can provide you with more detailed information and how you can profit from


Arthur Mitchell
arthurmitchell at 
New Business Development Manager
7863 Girard Avenue, Suite 305
La Jolla, CA 92037
tel: 858-373-0663, ext 105
fax: 858-373-0664

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