[Kde-i18n-vi] Brand Defenders - Deciding On Your Online Advertising Mix

[paul.kholer paul.kholer]

 As an ingredient of online business success, it crucial to decide on the
advertising mix that you are going to use. Yet the problem that is faced in
online business is that the online business advertising media is not known.

Let us look at it from a different angle. In the offline business world,
people who work in Marketing or advertising fields, usually have university
degrees in those fields. Meaning, they have got years of training before
entering the field, and then they will need to get experience and make
achievements before they can move on with their careers.

This is not the case in the online business world. The majority of people
who venture into online business are establishing businesses whether with
their own products/services or as affiliates without having the slightest
idea about how to market online. Accordingly, the advertising tools will be
totally unknown. Thus it will be impossible to decide on the online
advertising mix.

Therefore, for any person who wants to venture into online business needs to
learn all the different tools available for online advertising. Then each
tool should be studied to know how to use these tools effectively. Although
there are numerous books and e-books written on the subject, they are lost
in a pile of scam e-books that basically give no information whatsoever
about the subject. Only the lucky ones are able to find a program that walks
them one step at a time in the world of online advertising either by finding
a real e-book or by affiliating with a program that actually gives such a
detailed training and not only a bunch of tools and unorganized material.

After knowing all the tools available, how to use them and costs associated
with each of those tools, a person would be able to decide on the suitable
online advertising mix. Although the factors affecting the decision to
choose the suitable online advertising mix are the same as those affecting
the choice of a suitable offline advertising mix, the priority of those
factors would differ between the two marketplaces.

The factors are:

1-Type of business 2-Target market/segment 3-Budget availability 4-Skills
5-Availability of resources including time

The priority of these factors when deciding on an offline advertising mix
would look like this:

1-Type of business 2-Target market/segment 3-Budget availability 4-Resources
and skills are at the same level.

The priority of these factors when deciding on an online advertising mix
would look like this:

1-Budget availability 2-Resources, especially time 3-Skills 4-Target
market/segment 5-Type of business

Many internet marketers might find the details of this article debatable but
they would all agree on the steps advised which are briefly as follows:

1-Get to know all the advertising tools available for online advertising
2-Know the ins and outs of each tool 3-Try the ones that you are able to
afford and test their effectiveness 4-Depending on your situation decide on
the online advertising mix that you are going to use.

It is important to note here that for the offline business world consider
the internet as one advertising tool to use; similarly the online business
world consider offline advertising as one of the tools that can be used to
advertise online businesses.

It should be very clear that deciding on the online advertising mix does not
guarantee success for the mere factor that the mix itself is not engraved in
stone and it could be changed depending on the changes that could occur on
the above mentioned factors. Deciding on the online advertising mix is the
beginning of the online business journey.


-- 
Brand Defenders - www.complaintremover.com
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://mail.kde.org/pipermail/kde-i18n-vi/attachments/20071029/d84003f6/attachment.html