Nepomuk in 4.13 and beyond

Jos Poortvliet jospoortvliet at
Wed Dec 18 22:07:18 GMT 2013

On Tuesday 17 December 2013 12:22:26 Todd wrote:
> On Dec 12, 2013 6:36 PM, "Vishesh Handa" <me at> wrote:
> > > i’ll say it again here so that it is at least on record: i really
> disagree
> > > with renaming Nepomuk. call it Nepomuk 2 or whatever, but tossing aside
> > > name recognition and years of messaging is doing the promo teams a
> massive
> > > disservice.
> > > 
> > > i hope that Baloo remains a technology name well hidden from both users
> and
> > > developers.
> > 
> > It will remain hidden.
> I am a bit confused by this. You say it will remain hidden, but the emails
> I am seeing are calling for the outright removal of Nepomuk api calls and
> replacing them with baloo API calls.  This does not seen very hidden from
> developers.
> Further, you talk about disabling Nepomuk in system settings.  This does
> not seem very hidden from users.
> So, although I cannot speak for him, I am not sure Aaron's branding
> concerns are being addressed.

In that regard - the promo team is also a bit uncertain on this. We strongly 
advocated presenting Baloo as Nepomuk-next-gen, NOT a replacement or a 

About the name - as Nepomuk also has its share of haters, I can't really 
judge if a rename has a net positive- or negative marketing value so I simply 
didn't and won't argue for or against it. Any real argument would need market 
research - which we can't really do very reliably. Unless somebody knows a 
web service which can judge the value of a word that internet users seem to 
attach to it or something like that :D

> Now if this was keeping the Nepomuk namespace and billing baloo as a
> replacement for virtuoso, then I could see this as being hidden, even with
> substantial changes in how the APIs actually work.  But not when both APIs
> and user settings are being renamed.
> If any news site catches wind of this, I don't see how they could present
> it as anything other than an outright abandonment of Nepomuk, and once that
> view gets spread around the web no amount of branding later will change
> it.

That we need to avoid. That is also why this mail was discussed with 
marketing before it was send (heck, Vishesh and myself discussed this at 
least a year ago already) and it is why it states:
> This is not a completely new project as large parts of Baloo code are 
> derived from Nepomuk and therefore comes with years of testing and real 
> world use.

Of course, this could be made more obvious and once we 'officially' say 
something, we should take care with this. And we will.

That press can pick this up from here - is the price of doing things in the 
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