Repositioning the KDE brand

[Celeste Lyn Paul]

Would this discourage the use of "The KDE Project" which should now be simply 
referred to as "KDE"?

On Tuesday 23 June 2009 02:27:24 am Cornelius Schumacher wrote:
> The past years have seen pervasive developments in the KDE universe. The
> application framework has grown, matured and gone cross-platform, as have
> the applications. Strong growth in our community has created an
> increasingly diverse and large set of high-quality applications.
>
> Over the years the meaning of "KDE" has changed. It means much more than
> just a desktop environment now. First and foremost KDE stands for the
> community, and it acts as an umbrella for the broad variety of software the
> KDE community creates.
>
>   KDE is no longer software created by people,
>   but people who create software.
>
> To be able to communicate this clearly in our messaging, it is necessary to
> reposition the KDE brand so that it reflects this evolution and stands for
> the community, our international team of talented developers, artists,
> usability specialists, translators and other contributors who make the
> project what it is today.
>
> The misconception that KDE software only runs on a KDE desktop stands as a
> symbol for the reasons why we need to adapt our messaging to this changed
> meaning of "KDE". The marketing and promo groups have completed a proposal
> how to achieve that. One key element of this proposal is to retire the term
> "K Desktop Environment", and just use "KDE". See the attached document for
> details.
>
> The goal is to implement this proposal for the 4.3 release and use the
> repositioned brand in our communication around the release accordingly.

-- 
Celeste Lyn Paul
KDE Usability Project
usability.kde.org