[kde-community] Make the World a Better Place! - KDE End of Year 2014 Fundraising

[Thomas Pfeiffer]

On Wednesday 22 October 2014 22:59:46 Martin Klapetek wrote:
>
> It could be just part of the message Bugzilla sends, like in the footer.
> 
> Simple "Make the world better - link". Bugzilla mails always have at least
> 2 lines footer anyway, like
> 
> "You are receiving this mail because:
> You are on the CC list for the bug."
> 
> Could work.

Ahaaa, yes, that could work. That means people would not receive unsolicited 
emails. Adding a promotional footer to emails is quite a common practice and I 
don't see it as problematic if it's small enough so people who don't care can 
ignore it easily.

This is quite a delicate matter, though. In one study I did for my PhD, 
participants were presented with a password reset email from a large German 
online retailer, which had a lot of advertisement added after the actual 
content. And many participants noted it as reducing the perceived 
trustworthiness because they did not expect advertisement in a password reset 
email.

So yes, it can work, but one has to be very careful to make it as unobtrusive 
as possible while still getting people to see it. Not an easy task.