Calligra website (Re: "Marketing Message for Calligra")

[Cyrille Berger Skott]

On Thursday 22 December 2011, Jaroslaw Staniek wrote:
> On 22 December 2011 21:52, Cyrille Berger Skott <cberger at cberger.net> wrote:
> > On Thursday 22 December 2011, Jaroslaw Staniek wrote:
> >> We all have the same idea regarding what to show. But the execution
> >> differs. FOr each of the desktop/mobile phone/tablet/embedded it is
> >> not possible to show even general idea on ~900-px-width-banner. The
> >> screenshots are small and the text is small thus not accessible, as
> >> your mockups demonstrate. This need some work. The idea is to have one
> >> static banner (exactly what you did) but unclutter it a bit, and move
> >> multitude of icons to the right-hand area, where the
> >> imac/handset/tablet/etc. stands. and where slide transitions run.
> > 
> > I must be missing something... 900px is not enough so we should use
> > something even smaller ?
> 
> It's simple: on my version there's only _one_ screenshot at a time
> instead of several smaller, hence there's place for a static banner
> needed if we assume there is marketing in use.
> BTW The mockup of imac may take more space than the final gfx like a
> notebook or something.
And you will note that the size of your screenshot is about the same as the 
one on the banners.

Lets say it like this, humans have a single focal point, and you want to be in 
control. Most painters have understood that a few centuries ago, and the best 
one will lead the eyes of the watcher to where they want in their painting. 
For us, we want to lead that focus and lock it to our message. If you put too 
many elements they will go, the focus will wandered on those elements without 
locking:

Make the experience, take a timer
* http://www.apple.com/
* http://www.microsoft.com/

And tell me what you remember of each page.

In other word, the screenshot has to be part of the banner. The screenshot 
should be here to support the message. Here is an example on how it could look 
for Stage:

http://cyrille.diwi.org/tmp/calligra/stage_bigscreenshot.png

Also, when it comes to message that requires multiple images, like "Takes 
calligra everywhere, from desktop, to tablet and mobile", the following page 
shows us that is perfectly feasible:
http://www.apple.com/iwork/

Take a picture of a laptop with a calligra application, of a tablet and a 
phone.

It would probably require a higher height of banner, but I don't think that it 
is a big problem.

-- 
Cyrille Berger Skott