Marketing Message for Calligra

[Pierre Stirnweiss]

Perhaps something like:

Calligra Suite applications are built on a very flexible yet powerful
engine. This allows Calligra Suite applications to be developed
specifically for very broad range of devices, in particular to mobile
appliances, as opposed to being merely tweaked and squeezed to fit an
appliance it was never designed to fit to.
This architecture, which to our knowledge is second to none, particularly
in the mobile space, allows Calligra Suite to already be deployed on mobile
devices such as N9,....

 PierreSt

On Thu, Dec 22, 2011 at 2:16 PM, Inge Wallin <inge at lysator.liu.se> wrote:

> On Thursday, December 22, 2011 10:51:18 Cyrille Berger Skott wrote:
> > Hi,
> >
> > Since your message concerns as much the marketing message as the
> website, I
> > have taken the liberty to split my answer in two.
> >
> > Here is the part concerning the marketing message.
> >
> > That is really great and important to start thinking about it. However, I
> > would really like us to avoid any kind of disproportionate exagerating
> > message like "the leader in free mobile office applications". That might
> > be true, to some extent...
>
> This statement is undoubtedly true. Remember that mobile is not just phones
> but also tablets which are normally (always?) included in mobile.  It's
> true
> that Calligra has a few installed applications but it is in fact the *only*
> free office suite which have any mobile users at all.  Hence it's the
> leader.
>
> > First of all calligra does not have a mobile
> > interface, being available on the N9 under the "Harmattan Office UI"
> > (which is still closed source, or did I miss something ?) is more of a
> > victory of the engine, not bad in itself.
>
> Why so specific?  The N900 UI is also mobile and is free.  And the
> community
> has at least one other UI (calligra active) which is aimed at mobile
> devices.
> Of course under all these is the engine which is indeed awesome and
> necessary
> but not sufficient to be the leader in free mobile applications.
>
> > Secondly, and probably more
> > important (and very sadly), Calligra is only available on the N9(xx),
> > which has a market share of a maximum of 0.1%. It is nowhere to be seen
> on
> > a widely spread smartphome platform ie Android (or iPhone or Symbian).
> > Once it is available on Android, saying that we are the "the leader in
> free
> > mobile office applications" will have a strong echo compared to being
> > available on a marginal platform.
>
> Fact: Calligra *is* the leader in free mobile office applications.  It is
> true
> that it will be a stronger lead when there is an Android port.  My guess is
> that this will happen sooner rather than later (hint, hint :) ).  Still it
> doesn't detract from the fact that we are already the only free office
> suite
> that has anything at all on any mobile device.
>
> LibreOffice has announced starting a port to Android and they got many
> articles about that rather empty statement. I am willing to bet good money
> that Calligra will run on Android before LibreOffice.  And further, I am
> willing to bet that whey they announce something it will still have the
> same
> desktop UI while Calligra's will be touch based and scalable.
>
> > In my opinion, being humble is really important, especially if you
> consider
> > who is currently reading our marketting messages right now. We are mostly
> > talking to people who are highly informed, most of them know where
> Calligra
> > comes from, and many would labeled it as a project that makes promises
> but
> > do not deliver.
> >
> > So saying something like "Calligra is available on a wide range of
> > platform, from desktop to mobile." Or a bit more catchy, "Takes Calligra
> > with you everywhere you go, from your desktop to your mobile", is really
> > fine. But saying we are the leader in a market where we are only
> available
> > to less than 0.1% seems too strong.
>
> With due respect, I think you are totally wrong here.  It never pays off in
> marketing to be humble.  Really, what do you hope to achieve (or avoid for
> that matter) by being humble?
>
> What Calligra needs is to take a strong position. I talked about this at an
> Akademy long ago and I still think it's immensely important. We are not
> exactly entering an empty arena here. LibreOffice is going very strong on
> the
> desktop and I wouldn't count out OOo yet since IBM gave a pretty convincing
> presentation at the LibreOffice conference *and* they have released a (non-
> free afaik) ODF viewer for Android based on the OOo code.
>
> This position should be "the leader in free mobile office applications" or
> something like it. Mobile is the future, LibO cannot go there due to
> problems
> with the code and we will be able to settle in this space and later move on
> from that position.
>
> The only thing that we can accomplish by being humble is to be made
> irrelevant.
>
> > Other than that, I agree with your list of strong points.
>
> I think we do actually agree on most things. :)
> _______________________________________________
> calligra-devel mailing list
> calligra-devel at kde.org
> https://mail.kde.org/mailman/listinfo/calligra-devel
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mail.kde.org/pipermail/calligra-devel/attachments/20111222/e047c367/attachment.htm>