Calligra website (Re: "Marketing Message for Calligra")

Cyrille Berger Skott cberger at cberger.net
Thu Dec 22 10:35:53 GMT 2011


And now for the website.

First of all, what it does not need is a new CMS, wordpress (which is not, and 
I repeat it is *not*, a blog tool, but a publishing platform) does suit our 
need. There is nothing that we have wanted to do, that we have not been able 
to do with wordpress. It is far from perfect, but I don't know any CMS that 
has not it own set of flaws (and to be honest, the only serious critic I got 
toward Wordpress was that it does not have real-time editing capability, but I 
am not aware of a CMS that support that, so the best way to work 
collaboratively on article remains to use notes.kde.org).

I also seriously doubt the front page need an overhaul, yes a new layout for 
the bottom part is needed (and almost done as seen in 
http://www.calligra.org/homebeta/, and I am hopping to find time to work on 
that next week). Same for better use of the "banner" area. We need a better 
catch phrase than "The integrated work applications suite", to be honest, it 
was place holder for when I started the website last yer.. I do like the 
"Desktop", "Tablet", "Mobile" and "Engine" buttons, but first we need the pages 
to go with it. However...

...what is really bad is the content under the surface. And maybe the 
presentation. Most (all ?) our applications pages are really bad, none of them 
give the feeling of "I want to try this application". I have not given a lot 
of thought about it yet, and I would be very open to suggestion and people 
giving time to work on it ;) (something like iwork website could be an option 
http://www.apple.com/iwork/numbers/ , which is a combination of "catch-
tile/paragraph/screenshot", which is close to what we do, but we miss the 
title and the layout is not as good).

We also really need a good tour of the application, not something as 
complicated as the ubuntu one (http://www.ubuntu.com/tour/). But something 
very catchy, like a slideshow, with screenshots, and little text.

And this makes me think that we need "editor(s)", people who know how to write 
content, and enjoy it. And who know how to take good screenshots.

In summary what we need for the website:

* better applications pages
* a really good tour of the suite
* editors
* a new catch phrase
* For the new layout we also need a good paragraph that explain what is 
calligra (and which is a good opportunity to show our strong points)

-- 
Cyrille Berger Skott



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