Logo

[Mark Kretschmann]

On Fri, Nov 26, 2010 at 3:24 PM, Jaroslaw Staniek <staniek at kde.org> wrote:
> On 25 November 2010 21:03, Mark Kretschmann <kretschmann at kde.org> wrote:
>> On Thu, Nov 25, 2010 at 8:53 PM, Cyrille Berger Skott
>> <cberger at cberger.net> wrote:
>>> Hey,
>>>
>>> We are working with Nuno (of oxygen fame) on the Calligra logo, well Nuno is
>>> going to work, but he has been asking us to brainstorm and to provide idea.
>>>
>>> One of the first idea was to use a feather, like one use to draw caligraphic,
>>> but it was judged to be too "deja vu".
>>>
>>> So Casper suggested to use some kind of calligraphic/chinese-like/curvely
>>> font. Accidently, I have found a font that he thinks could be used as
>>> inspiration, so I have put the font, a play svg, and a few variations on the
>>> idea here: http://cyrille.diwi.org/tmp/calligra/logo/
>>>
>>> So what do you think about it ? Have any other ideas ?
>>
>> I'm sorry, but this gets a "thumbs down" from me. While I appreciate
>> the effort, two cardinal mistakes have been made:
>>
>> 1) You can never, ever, use text in a logo. How would this work in the
>> Chinese market, or perhaps in Arabia?
>>
>> 2) The font is hard to read. That's the last thing you want.
>
> I dont agree with both 'issues'.

Let me rephrase: You can use text, if the text is very short.
Examples: "HTC", "IBM", "SONY".

That's because, if the text is so short, it can be drawn in a way that
makes it appear less than written text (check the Android logo, it's a
great example). Using longer text, without turning it into stylized
artwork, it comes with the drawbacks I mentioned above.

Simply using some font for writing the text does not create a logo.
You could use it for T-Shirts at best.

-- 
Mark Kretschmann
Amarok Developer, Software Engineer at KO GmbH
Fellow of the Free Software Foundation Europe
http://amarok.kde.org - http://fsfe.org - http://kogmbh.com