Aligning Amarok's and KDE's messaging

[Sebastian Kügler]

Hi RokyMotors!

I've thought a bit about aligning Amarok's and KDE's promotion strategies, 
here's what came out of it:

- Amarok should be mentioned as a project under the KDE umbrella. This is in 
  line with KDE's umbrella branding, and other brands such as Plasma, Solid 
  (+other frameworks) and stuff like KDE-EDU and those modules.

- The Oxygen style should also be applied to Amarok's promotion

- The general messaging concept around "Freedom" and "Community" should be 
  applied to Amarok as well

Now all this sounds like "Big Brother's" oppression, but I think it makes a 
lot of sense for sharing material, ideas, concepts and such. KDE's branding 
has a place for 'subprojects' (do you find this term insulting? I hope not?).

Here's the points where we can share stuff and improve communication:

- Amarok news in our press channel and of course on the Dot

- Having Rokymotion people on the kde-promo and kde-events list (not sure if 
  some of you already are on those lists, but I'd highly recommend it)

- Logistics for events

- Shared merchandising (bigger volumes -> lower prices, shared transportation 
  costs)

- Sponsorship drives through KDE e.V.(we have paypal accounts and tax 
  exemption in place)

So let's think a bit how we can make our joint branding more effective. Ideas, 
comments and such are welcome.

By the way, I think you're doing outstanding work. Kudos!
-- 
sebas, Amarok fanboy

 http://www.kde.org | http://vizZzion.org |  GPG Key ID: 9119 0EF9 
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