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<p>
Hello Google Play Developer,
</p>
<p>
We're writing to let you know about a recent update to our <a href="https://www.google.com/appserve/mkt/p/AFIPhzXkiuSPm6nU4mGfNN9kkIwGv7suTYRfUctUUQ-p1eobcj1TcBEvSdC3h45_B_z4799dcW9BlLcAXBuJ80Mh_9aR-MvzGvgwp8pQylFJaFnv1bxOVSb5sAG3">Developer Policy Center</a>. We make updates from time to time as part of a continuous effort to make Google Play a positive experience for both developers and consumers. This email is to inform you of recent changes we've made to our policies, which are highlighted below.
</p><ul>
<li>We've clarified a few of our Restricted Content policies (<a href="https://www.google.com/appserve/mkt/p/AFIPhzVmTjfPPSXXPKfxYWc981CJoxCj6osVfBwJjJMNW41EWSAgVHkV-DiD8_SffhulUDZU4qQq2YDfTAH1hj3SGis3JL-oNvb49lbhGG3UaEw80iq5Ft1YiuVzUpOEOsK7ZRsgi0wgvw">Child Endangerment</a>, <a href="https://www.google.com/appserve/mkt/p/AFIPhzW7TSvTOiRR3I1lfRo0LjKtGih_Cl3cSkE_Kv4x_raVsZIPrAfeo8PE2jfHVX6l2eff_XgmtMhf9E6Ff5AoJD32tRFNzvdmB7FnH8madsfAesikltBhIIJf08d3VzAHE6cCujrYFBOF0p-Op0UuRQ6lp2BGOg">Hate Speech</a>, <a href="https://www.google.com/appserve/mkt/p/AFIPhzX3355MuHfY4wChxokgovh_VKL1FQKbyOVsR3rR0nI--O53MitmFHdubKT7OP5zSQ58DUyOtjNXuYxVbu7KIbfiPOYFt7xMQ2js3-8rhmxCBOKTGPWGUnTSkAitZeW0SYQ2Kq8iH1zG4_wJsiasOrQ0Zw">Violence</a>, <a href="https://www.google.com/appserve/mkt/p/AFIPhzXEbEqoC2qImy8eNcdfDF5yPwE8GzgC6I27C2dEc8ZdsOfmR9IVIQJLAqU-j-XhvGeaH2Cz6h0TCfsR645riK9spGguw5WGjHij_1eIQuOzAVqIBRm15FfwLFs2k8QqrfkIUu4R3nsHrr8">User Generated Content</a>) to help ensure a safe user experience.
<li>We've introduced a new policy that prohibits <a href="https://www.google.com/appserve/mkt/p/AFIPhzWjYf8dbM6KpCJ0cTZ01PoQjIY_T7cLL8ae8CYSzeVKO7tYz6VBGcBqAXtDAlIQHbLfrN723VGmbV-n-7nwV-bblazl3EJybNYTaQWmHoM9GLVq3St-rv_aSRnVa0H__vBVgnEU_bNJgQFKpKtMpGYIoTCADjD-qg">Binary Options</a> trading apps.
<li>We've shared new requirements for <a href="https://www.google.com/appserve/mkt/p/AFIPhzXwFKDDa9R8o6NoExDk5HQmOUGihXNhQ_rH8XEEH3GDZ6-XsPITU8UhH-JwyFL4TjUxKdRn9VtgflvuqUP_-4Kk56kvVkj-MsYr0g7m8eUvodNtPcRWf0TTs4_newyGpA">Daily Fantasy Sports</a> apps.
<li>We've introduced new guidelines on <a href="https://www.google.com/appserve/mkt/p/AFIPhzXUFpwa6dw3JcnlaPap3zZfH2PUbj-SFrUcJNuS_ctmK7eplkJDvc5UrjlmXeAiDnefxEhpKrBwVpSeMafMN5_GJA6sjl1RKQLBe7eLnkuzGWxLdpxjihaNwyCmAkscv1GaGO4fit-ZvPfBa7_tuR3RzINiUWInZOJveAcHJEikEA">Dishonest Behavior</a> in our Deceptive Behavior policy section.
<li>We've clarified our standards on <a href="https://www.google.com/appserve/mkt/p/AFIPhzUEyRel8oBAG4wMxOBi8wFjPSlBV0lD51oAnsdchqujsFweq0_REI1SMIiiZQkQuwGXjB-CILD32l1zZVxlb0i4rf8irN46xuO9SaeaguUPlZrdSmuZSwUGoZUiFDu0GLSIzVDf3RYSaB9bVf8g">Malicious Behavior</a> with some new examples.
<li>We've clarified our high-level policy on App <a href="https://www.google.com/appserve/mkt/p/AFIPhzUnEiN0lK-z7xV-jaM7WEEdiKjWD2kDJT-X5KfMcIOpTZkcMunEFGjwMMITjsA2SoD6Up0C69hVNJx02T5BDSiXaGxPVRfH5Kt2Nsdf_8N_xKngV4go5-PrrzoLDrQI1ZLf">Metadata</a>.
<li>We've updated our <a href="https://www.google.com/appserve/mkt/p/AFIPhzXxtPmVnDghU6zXRFOKJjFejkW4BYzkUKeTak23LLK0vxkhITffBNlIyYKSLeadeQo-6uKt__R3Ir89x8I1F58HegiCrbgBx7OGfuFg0gJqu5v1XCnjSSyFDkh0ld0JOSnldf-Al0VHGONO8dG8lJlEoNKe">eligibility criteria</a> and common violations for Designed for Families program to clarify our position on user-generated content (UGC) apps and other inappropriate content.</li></ul>
<p>
<span style="color:#333333;">Any new apps or app updates published after this notification will immediately be subject to the latest version of the Developer Program Policies<span style="color:#333333;">. </span></span>
</p>
<p>
<span style="color:#333333;">We encourage you to review these policy updates carefully in case any of your apps are impacted.<span style="color:#333333;"> <span style="color:#333333;">If you find any existing apps in your catalog that don't comply, please fix the app and submit it again, or unpublish the app within 30 days of receiving this email.</span></span></span>
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