<div dir="ltr"><div class="markdown-here-wrapper" style=""><p style="margin:0px 0px 1.2em!important">Hey all. Over the past couple of weeks I’ve been brainstorming some actionable ideas to hopefully improve <a href="https://fund.krita.org/">our development fund</a>:</p>
<h1 id="adjust-the-funding-tiers-down" style="margin:1.3em 0px 1em;padding:0px;font-weight:bold;font-size:1.6em;border-bottom:1px solid rgb(221,221,221)">Adjust the funding tiers down</h1>
<p style="margin:0px 0px 1.2em!important">So far we’ve based our pricing tiers roughly off <a href="https://fund.blender.org/">what Blender has used</a>, but I think our goal should be to maximize community engagement and bring more people into the fund.</p>
<p style="margin:0px 0px 1.2em!important">Out of the huge number of people who use Krita, as of writing this we have a grand total of <i>1 diamond </i>member<i>, 2 titanium </i>members<i>, 3 platinum </i>members<i>, and 25 gold </i>members<i>.</i> </p><p style="margin:0px 0px 1.2em!important">To me this says that our tiers are skewed too high, and may be excluding some artists or hobbyists who feel that they just can’t afford to chip in at the same level as people who use Blender, <a href="https://fund.godotengine.org/">Godot</a>, etc.</p>
<p style="margin:0px 0px 1.2em!important">My rough suggestions for new membership tiers:</p>
<ul style="margin:1.2em 0px;padding-left:2em">
<li style="margin:0.5em 0px">Micro (“Candy Bar”) - €2.50/mo (€0.10/day) : No extra perks for this tier, just our sincere gratitude! (If payment processing costs are an issue we only allow this to be charged in yearly increments.)</li>
<li style="margin:0.5em 0px">Bronze (“Latte”) - €5/mo (€0.16/day) : The same as our current bronze tier.<br></li>
<li style="margin:0.5em 0px">Silver (“Margarita”) - €8/mo (€0.26/day) </li>
<li style="margin:0.5em 0px">Gold (“Netflix Subscription”) - €13/mo (€0.43/day) </li>
<li style="margin:0.5em 0px">Platinum (“Photoshop Subscription”) - €22/mo (€0.72/day) </li>
<li style="margin:0.5em 0px">Titanium (“Pizza Dinner”) - €36/mo (€1.18/day) </li>
<li style="margin:0.5em 0px">Diamond (“Video Game”) - €60/mo (€1.97/day) </li>
</ul>
<p style="margin:0px 0px 1.2em!important">Other than Micro, <i>each tier would be ~60% value of the next tier. </i></p><p style="margin:0px 0px 1.2em!important"><i>Important note: Under the new pricing tiers, existing fund members should be automatically upgraded to whichever tier is now appropriate for their current contribution. Hopefully people will be happy to be bumped up to a higher tier, and we'll be seeing a lot more names on our dev fund page!<br></i></p>
<h1 id="set-a-progressive-array-of-obtainable-milestones" style="margin:1.3em 0px 1em;padding:0px;font-weight:bold;font-size:1.6em;border-bottom:1px solid rgb(221,221,221)">Set a progressive array of obtainable milestones</h1>
<p style="margin:0px 0px 1.2em!important">The final goal of Krita’s dev fund may be to sustainably support a team of 8-10 standard-rate full-time developers, but we’re obviously pretty far from that. This is kind of a hunch and a bit counter-intuitive, but I think people are more likely to contribute the closer we are to our next goal.</p>
<p style="margin:0px 0px 1.2em!important">So, instead of focusing on Krita’s final goal, I think we should create a series of goals that are always within arm’s reach. As a rough example, I’ll take the current number of monthly dev fund income that we have and create future milestones so that it always seems that we are more than half way towards the next goal:</p>
<p style="margin:0px 0px 1.2em!important">(Revised goals based on our current dev fund income: ~€5000)</p>
<ul style="margin:1.2em 0px;padding-left:2em">
<li style="margin:0.5em 0px">Goal #1 — €7000 (hey, we’re already 71% of the way there!)</li>
<li style="margin:0.5em 0px">Goal #2 — €10000 (by the time we hit goal 1, we’ll be 70% of the way to goal 2!)</li>
<li style="margin:0.5em 0px">Goal #3 — €14000 (by the time we hit goal 2, we’ll be 71% of the way to goal 3!)</li>
<li style="margin:0.5em 0px">Goal #4 — €20000 (by the time we hit goal 3, we’ll be 70% of the way to goal 4!)</li>
</ul>
<p style="margin:0px 0px 1.2em!important">And so on... With the <i>next goal always being 1.4x the previous one</i>, or something like that, so that it always feels like we’re <i>on the verge of hitting our next goal</i>.</p>
<h1 id="planning-a-rough-krita-roadmap" style="margin:1.3em 0px 1em;padding:0px;font-weight:bold;font-size:1.6em;border-bottom:1px solid rgb(221,221,221)">Planning a rough Krita roadmap</h1>
<p style="margin:0px 0px 1.2em!important">For various reasons, Krita has shied away from creating development roadmaps in the past.</p>
<p style="margin:0px 0px 1.2em!important">However, I think that not only are general plans a good practice for development and setting our own longer-term goals, but in light of fundraising, it’s important to convey to users what the future of Krita could be given the proper development resources. Doing this might also make people more excited about the future of Krita!</p>
<p style="margin:0px 0px 1.2em!important">We shouldn’t be afraid of building a realistic and honest roadmap about what we want/intend to do, and we should treat it as a thing we do not only for ourselves, but also in the name of transparency and a courtesy to the people who are giving the project money. </p><p style="margin:0px 0px 1.2em!important">(In my view, this doesn’t necessarily have to be super flashy or include precise timelines, and could be something as simple as a spreadsheet or kanban board of concise mid/long term project goals.)</p>
<h1 id="a-dev-fund-first-approach-to-fundraising" style="margin:1.3em 0px 1em;padding:0px;font-weight:bold;font-size:1.6em;border-bottom:1px solid rgb(221,221,221)">A “dev fund first” approach to fundraising</h1>
<p style="margin:0px 0px 1.2em!important">Obviously we appreciate anybody who contributes to Krita’s development in whatever way that they can, but the best path towards long-term, sustainable development is stable and diverse dev fund membership. As such, our #1 fundraising goal should always be to turn our community of artists into dev fund members.</p>
<p style="margin:0px 0px 1.2em!important">As mentioned above, we first need to make dev fund membership affordable, convenient and accessible to our community of artists. Then we need to make sure that our users understand that joining the dev fund is the absolute best way to support Krita development. And finally we need to take every ethical step within reason to remind our community of our dev fund’s existence/importance.</p>
<p style="margin:0px 0px 1.2em!important">And, I get it… None of us are into “marketing” nor do we want to sound like a broken record.<br>But, if we don’t take every reasonable opportunity to remind people of the best way to support Krita’s development, nobody will.</p>
<p style="margin:0px 0px 1.2em!important"><i>(Quick aside: nicolas17 on IRC brought up the idea of showing dev fund progress in a small format on the front page of Krita.org, and something like that would be a good idea. I’ll add that our post-download page should ideally do something similar.)</i></p>
<h1 id="add-cute-tier-equivalent-illustrations-and-daily-cost-equivalent-info-" style="margin:1.3em 0px 1em;padding:0px;font-weight:bold;font-size:1.6em;border-bottom:1px solid rgb(221,221,221)">Add cute tier-equivalent illustrations and daily cost equivalent info.</h1>
<p style="margin:0px 0px 1.2em!important">This is a small thing, but I’m kind of into it…</p>
<p style="margin:0px 0px 1.2em!important">You’ve probably noticed that I’ve added little labels like “candy bar”, “latte”, and “Photoshop subscription”, to each of the membership tiers above. The idea there is to create a <em>monthly cost equivalent</em> to each membership tier, so that people can see at a glance that “for the price of a LATTE per month, you can become a BRONZE Krita member” or “for the price of NETFLIX per month, you can become a GOLD Krita member”. (If anyone has alternative suggestions for monthly equivalents, let me know!)<br></p>
<p style="margin:0px 0px 1.2em!important">And for each of these tiers we could have a small illustration of Kiki drinking a latte, or watching a movie, or whatever. Giving our dev fund a bit of that Krita charm, fun and artistic flair. :)</p>
<p style="margin:0px 0px 1.2em!important">Similarly, it might also be nice to have (in smaller/lighter print) something like a <i>daily cost equivalent</i> for each tier. Showing the user that being a silver-tier member only amounts to something like <i>€0.26 per day</i>, for example.</p>
<p style="margin:0px 0px 1.2em!important">Obviously our dev fund layout would have to change a bit to allow for this, and we would avoid using any trademarks or direct references, but the point would be to show potential members that supporting Krita can be relatively affordable compared to all of the regular daily things that we sometimes buy on a whim.</p>
<h1 id="probably-not-enough-corporate-users-to-expect-many-corporate-sponsors" style="margin:1.3em 0px 1em;padding:0px;font-weight:bold;font-size:1.6em;border-bottom:1px solid rgb(221,221,221)">Probably not enough corporate users to expect many corporate sponsors</h1>
<p style="margin:0px 0px 1.2em!important">A lot of FOSS projects are used heavily in the corporate world, including tools like Blender and Godot and their growing use in professional studios. Krita just isn’t there yet, and though it’s probably worthwhile to seek out any potential corporate dev fund sponsors that we can, we shouldn’t try to rely on corporate sponsors for sustainable development.</p>
<p style="margin:0px 0px 1.2em!important">Without knowing the details of our previous corporate sponsorships it’s hard to know exactly what to recommend here, but aside from making our fund more accessible to artists, we might want to come up with a separate plan for increasing studio/corporate Krita use/investment. That’s another big topic entirely though…</p>
</div><div class="markdown-here-wrapper" style=""><br></div><div class="markdown-here-wrapper" style=""><hr>
<p style="margin:0px 0px 1.2em!important"><br></p><p style="margin:0px 0px 1.2em!important">Anyway, I really wanted to keep this short but I’ve blown it. Please take some time to read these ideas and let me know what you think.</p><p style="margin:0px 0px 1.2em!important">I don't think we're anywhere close to maxing out the potential for dev fund membership, but we might need to put even more effort and creativity into bringing our community of artists into the fold. </p><p style="margin:0px 0px 1.2em!important">(Especially since doing so will make Krita's development model more sustainable, less reliant on app stores and unpredictable one-off contributions, and better for everyone involved.)</p><p style="margin:0px 0px 1.2em!important">Emmet<br></p>
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