<html>
<head>
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
</head>
<body text="#000000" bgcolor="#FFFFFF">
Hi Sam,<br>
<br>
(sorry for the delay, this got into the wrong mail folder)<br>
<br>
your explanations are clear and I understand them. You stance isd
basically is similar in some way to how I see it, albeit my stance
on the film metaphor is less strict.<br>
<br>
My impression is that the professional NLVE makers went for the more
abstract designs because you can't get a trademark on a graphical
icon if it is too generic with respect to the film strip. The more
abstract, the more colors, then you stand out -- on the price of not
conveying an NLVE's purpose anymore.<br>
<br>
While it is nice to deploy subtle graphics, I don't see how this can
work in the restricted space of an application icon. Maybe that's
also the reason for me not being exactly thrilled with a logo design
that is already too-detailed. In fact, I actually like the rather
flat appearance of the Breeze and Microsoft new icon sets. Seems I'm
getting into that age where you tone-down colors and rather focus on
shape. ;)<br>
<br>
Unfortunately, the simple play icon nowadays used for video also
stands for ... well, play. But not create. How could we signal that
this is about "creating video" in the sense of creating the final
rendered video, and not simply consuming video?<br>
<br>
With best regards,<br>
Harald<br>
<br>
<br>
<div class="moz-cite-prefix">Am 04.03.2016 um 12:32 schrieb Sam
Muirhead:<br>
</div>
<blockquote cite="mid:KC0OIBi--3-0@cameralibre.cc" type="cite">
<meta http-equiv="content-type" content="text/html; charset=utf-8">
Hi Harald, thanks for your input. For me the problem with the film
strip is not that it doesn't adequately represent 'moving image',
of course you are right, it is very effective for that.<br>
<br>
My problem with it is that it doesn't come across as particularly
professional. <br>
It is used a lot in consumer or amateur environments to very
quickly get across the idea that 'this is something for video'.
But here you can see a comparison of a few logos with more
amateur-focused programs on the left and professional programs on
the right:<br>
<a moz-do-not-send="true" target="_blank"
href="http://www.cameralibre.cc/wp-content/uploads/amateur-vs-pro.png">http://www.cameralibre.cc/wp-content/uploads/amateur-vs-pro.png</a><br>
<br>
Well, personally I find both Lightworks and Final Cut's logos a
bit dated, but even so, pro software just isn't using the film
strip anymore - not because it doesn't communicate 'video' well,
but because it doesn't communicate 'pro video' very well. In the
pro world, the only likely place you will find a film strip in a
logo is in software which genuinely interacts with film (film
restoration/telecine/conform etc).<br>
You see it as well in the naming of programs. Something with
'Movie' in the title and a film strip in the logo is targeted at
consumer use. <br>
Something with 'Video' in the title and a more abstract/less
'friendly' logo is targeted at professionals.<br>
<br>
You gave the example of the floppy disk. Yes, it works very well
for a 'save' icon, it's a distinctive shape and it has become part
of our digital culture. But you wouldn't use a floppy disk image
as the icon for professional enterprise-level backup software.<br>
<br>
Regarding the 'rewind K' I'm not proposing it as a logo but rather
one metaphor which could be subtly incorporated in a design, if it
fits. It should first be seen as a K, and only on second glance,
or once it is pointed out, should you see it as a rewind symbol as
well.<br>
For me 'rewind' is a perfectly adequate symbol for a
story-oriented video editor - as opposed to a media player, where
I just want to hit play, when I'm editing a story I want to go
back and forth through the material again and again.<br>
I hope this makes my perspective clearer!<br>
kind regards,<br>
Sam<br>
<div>----</div>
<div><span style="line-height: 1.5">Sam Muirhead</span><br>
</div>
Open Source / Video<br>
<a moz-do-not-send="true" target="_blank"
href="http://cameralibre.cc">http://cameralibre.cc</a> <br>
<div><a moz-do-not-send="true" target="_blank"
href="http://openitagency.eu">http://openitagency.eu</a><br>
<div><a moz-do-not-send="true" target="_blank"
href="https://OSCEdays.org">https://OSCEdays.org</a></div>
</div>
</blockquote>
<br>
</body>
</html>