One of the largest product development and marketing companies in the
world has launched a state-of-the-art production studio designed to
assist inventors with commercial film and video production.<br>
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Recognized as the pioneer of innovative ideas in the infomercial
business, TriStar Products is always looking for new and successful
products, which they can manufacture, market and distribute. Their
latest invention is a newly renovated 65,000 square foot building
called TriStar Media City which houses TriStar Studios---the place for
inventors who want to promote their new product via direct TV
infomercials, direct response ads, home shopping networks, cable and
traditional network TV commercials.<br>
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TriStar has spared no expense in developing this state-of-the-art high
definition studio and one of the only true high definition engineered
control rooms in the country. Equipment includes: <br>
- Five high-definition cameras<br>
- Full lighting grid<br>
- Jib package with off-road dolly kit<br>
- Tripod, complete jib arm<br>
- Remote head<br>
- 8-inch color monitor<br>
- Control electronics<br>
- Outdoor green screen monitor and <br>
- Additional accessories<br>
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There are three working kitchens and over a half a dozen additional
sets designed to help clients demonstrate food products and appliances.
An on-staff food stylist and crew makes sure every food shot is
perfect. The carpentry and set design division can create a set for any
show, from a simple news desk to an elaborate talk show with a
200-person studio audience. <br>
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TriStar Products is an award-winning market leader, whose entrepreneur
spirit and marketing successes has earned the company the highest
respect by business analysts, media agencies, and venture partners
throughout the world. Their products range from home appliances,
fitness equipment and sports gear, to health and beauty programs.
TriStar is the only direct response company with its own fully-staffed
film and video production and post-production center. This full-fledged
agency has staff and crews for complete film production, multi-camera
shooting and post-production, as well as a complete in-house creative
group of advertising professionals, experienced writers, editors,
producers, and package designers. <br>
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The Media Center also has a web department, order fulfillment services,
and a fully-staffed call center to take phone orders generated by the
infomercials produced on site. A green room is provided to dress some
of the best acting talent in the industry: Jack Lalanne, Rachel Hunter,
Carol Alt, Carmen Electra, Tiki and Ronde Barber, and Brenda DyGraf to
name a few. A client may also provide their own talent. <br>
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Located in Fairfield NJ, TriStar Products is led by President and CEO
Keith Mirchandani, who has 20 years of direct marketing experience and
is respected for his creativity by both industry leaders and venture
partners. "We are very pleased to open the largest production studio on
the east coast," says Mirchandani. "We can give a project the time and
attention to detail that it deserves without rushing. In return, our
advertising and marketing campaigns have the highest production value
and are more effective than anyone else in the business. We can also
reach the market faster and keep within budget; that's a key point in
our business. We are also able to test different creatives in record
time." <br>
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TriStar Products continually raises its performance to higher standards
that meet the demands of an increasingly competitive world, setting new
levels of quality and profitability. This new studio is proof that
TriStar and its team know how to maximize opportunities for its
partners.<br clear="all"><br>-- <br>Alexandar Malich