<p>First of all let me say that having spent the past 20 years working
closely with small businesses I know exactly what works when it comes
to offline advertising.</p><p>What I have found today is that online
businesses have a built in advantage when it comes to promoting their
business offline. You already have a website and autoresponder in place
to lead your prospect to. When you combine that fact along with the
traditional capture methods of telephone and snail mail there is no
reason any online business can't use offline methods to build their
businesses and sell their products and services.</p><p>A lot of online
based businesses forget about offline advertising. I know I have. It is
important to combine offline and online advertising together in your
marketing campaign. This will give you to a more well rounded approach
to promoting as well as attract potential prospects and customers you
might not otherwise get.</p><p>In all your offline advertising you want
to include your web site address, e-mail or autoresponder addresses,
and your phone number and mailing address. This gives you the
appearance of a real bonafide business.</p><p>Another thing is to start
selling products for manufacturers who offer co-op advertising for
promoting their products. You can read a little more about this
technique in an article I wrote titled "Why Are You Wasting Free
Advertising Money?"</p><br clear="all"><br>-- <br>Melissa Gaustad