[Appeal] APPEAL Branding

[Kenneth Wimer]

* Torsten Rahn <torsten.rahn at credativ.de> [Apr 05. 2005 13:43]:
> As I've already seen many different variations of the APPEAL-Brand I'd like to
> explain why we should stick to a few distinct ones:
> 
> 0) Always write the term "APPEAL" in uppercased letters. This is important as
> it looks stronger, more important and more bold (it's one of the reasons why
> you'll see many company names written in large uppercase letters).
> 1) The Official full name should be "The APPEAL Desktop Project". Do not use
> "The APPEAL Project" as this clashes with another different project and maybe
> even with Trademarks (although in other categories than software). Make sure
> that this one is used in announcements and interviews.
> 2) The short name used in common language and as part of names for APPEAL
> Desktop Project related names (like "APPEAL Icontheme" or "appeal at kde.org") is
> "APPEAL".

I seriously disagree with naming the icon theme and other artwork "the
APPEAL X", no matter how you spell it. it sounds like 50%. Why is it
necessary to name everything after the project? Otherwise it would be
the APPEAL search engine, and we don't want that, do we?

Bye.
Ken

-- 
Kenneth Wimer
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